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RCA JET STREAM DIGITAL MEDIA PLAYER
OFFERS WIRELESS FREEDOM FOR
WORKOUT CROWD
New Player Uses Kleer Wireless Technology to Eliminate Headphone Wire Tangles
NEW YORK, September 19, 2007 –
RCA Audio/Video is solving the "tangled wires syndrome" that slows down
athletic workouts with the new RCA Jet Stream digital media player,
which incorporates Kleer wireless technology to seamlessly deliver
crystal-clear music from player to earphones without wires. The new
$139 (suggested retail price) RCA Jet Stream digital media player will
be available in October.
Tangled earphone wires are the most annoying part of using a digital
music player while exercising, according to a recent study conducted by
Harris Interactive® on behalf of RCA Audio/Video**. Half of adult men
(51%) age 18-34 say they use a digital music player when working out,
with four in ten (41%) reporting problems with earphone wires getting
tangled.
Better than wireless technology used for cell phones, Kleer uses less
energy than other wireless options, minimizes interference from
wireless devices, and delivers stereo audio with the equivalent high
quality of a wired version. The comfortable silicon earbuds receive the
signal from a built-in antenna on the Jet Stream with 10 hours of
wireless earphone playback from a single charge – enough for more than
a week of hour-long workouts.
"We know that active consumers want an easy answer
for wireless workouts," said Dan Collishaw, Chief Operating Officer of
RCA Audio/Video. "The RCA Jet Stream was designed with the workout
enthusiast in mind. It delivers high quality music and is the ideal
splash-proof exercise companion with features such as a pedometer and
calorie counter.
"The
Harris Interactive poll points to another important opportunity for
manufacturers of music players, with nearly 40 percent of adults
surveyed also reporting that they don't yet own an mp3 player. We are
targeting athletic adults with products like Jet Stream that provide
enhanced features and capabilities," Collishaw explained.
Part of the RCA Gem Line of digital media players, the Jet
Stream (model S2501) features a splash-proof case and integrated stop
watch, pedometer, calorie counter and body mass index calculator that
all combine to make it a complete companion music player for workouts.
Readings are clearly legible from the player's bright, full-color one
inch multi-line OLED screen, which also displays photos and videos.
As
a music player, the Jet Stream provides users with a palette of
features to supplement mp3 playback. Additional supported audio codes
include WMA and Audible, and because the player also supports WMDRM-10,
it is compatible with many secure music download and subscription-based
services. The 1GB flash memory offers users storage for up to 340
songs*. Since flash memory uses no moving parts, users are ensured of
skip-free operation even while jogging or working out.
More than a digital music player, the Jet Stream also packs a digital
FM tuner with 20 presets, giving users easy access to their favorite
radio stations. If listeners like what they hear, they can push a
button to record from the radio in mp3 format. Later they can download
recorded content to a PC using the supplied USB 2.0 high-speed
interface.
Adding value to the affordable package is a
bundled accessory kit that includes a workout armband, wristband, and
both wired and wireless Kleer earphones.
Find a retailer and more information at
www.rcajetstream.com.
*Assumes audio content is encoded at 128
kbps in mp3 format and an average length of 3 minutes per song. Actual
playtime, number of songs, and available storage space will vary
depending on system requirements, bitrate, and other factors.
** MethodologyThis survey was conducted online within the United
States by Harris Interactive® via its QuickQuerySM online omnibus
service between September 4 and 6, 2007, among 2,321 U.S. adults aged
18 years and older, 670 of which use a digital media player while
exercising. Data were weighted to be representative of the total U.S.
adult population on the basis of region, age within gender, education,
household income, race/ethnicity, and propensity to be online. With a
probability samples of 2,321, one can say with 95 percent certainty
that the results would have a sampling error of +/- 3 percentage
points. Sampling error for data based on sub-samples would be higher
and would vary. However, that does not take other sources of error into
account. This online survey is not based on a probability sample and
therefore no theoretical sampling error can be calculated.
Certain statements in this press release, including any discussion
of management expectations for future periods, constitute
"forward-looking statements" within the meaning of the "safe harbor" of
the U.S. Private Securities Litigation Reform Act of 1995. Such
forward-looking statements are based on management's current
expectations and beliefs and are subject to a number of factors and
uncertainties that could cause actual results to differ materially from
the future results expressed or implied by the forward-looking
statements due to changes in global economic, business, competitive
market and regulatory factors. More detailed information on the
potential factors that could affect the financial results of Thomson is
contained in Thomson's filings with the U.S. Securities and Exchange
Commission.
About Thomson - Partner to the Media & Entertainment Industries
Thomson (Euronext Paris: 18453; NYSE: TMS) provides services, systems
and technology to help its Media & Entertainment clients – content
creators, content distributors and users of its technology – realize
their business goals and optimize their performance in a rapidly
changing technology environment. The Group is the preferred partner to
the Media & Entertainment Industries through its Technicolor, Grass
Valley, RCA and Thomson brands. For more information:
www.thomson.net.
About Kleer
Founded in 2002, Kleer is a fabless semiconductor company that has
developed the first wireless audio technology to combine high quality
audio and robust ISM band coexistence with low power consumption to
address portable, home and automotive audio markets. Kleer's Audio LP
technology is ideally suited for OEMs of portable audio players, iPod®
and other player accessories, home audio/theater systems, earphones,
headphones, and speakers. Kleer distributes its products via direct
sales in North America, and a distribution channel in Korea and Japan.
The Company is headquartered in Cupertino, California with product
development facilities in Ottawa, Ontario. For more information,
contact the company at 19925 Stevens Creek Blvd. Suite 111, Cupertino,
CA, 95014, Tel: 408-973-7255, Fax: 408-973-7256, Email:
info@kleer.com, or visit the company web site at
www.kleer.com
PRESS CONTACTS:
Marina Maher Communications :
Deanna Davis
Tel: (212) 485-6800
ddavis@mahercom.com